The holiday hustle may grab the headlines, but this time of year is really about financial planning and analysis (FP&A) and forecasting the year ahead for greater success.
Yet so many clients lack those solid projections to even know how their business will perform in the future. Is a cash crunch on the way? What about workforce planning?
Proper FP&A allows your company to access real-time data to create robust financial plans, which can help you manage costs, improve forecasting and evaluate new investments. And as we wind down Q4, comprehensive annual planning can align your financial strategy with your business goals and set the tone for a more intentional 2026.
The problem is so many businesses are going without these valuable insights. In fact, a recent study by Avalara reports that 84% of CFOs are facing a “critical” shortage of talent within their finance teams. And for those teams currently shouldering the FP&A load alone, they’re often using clunky spreadsheets with a lot of hard coding. Unfortunately, 90% of those spreadsheets contain errors, according to renowned IT management professor Ray Panko. And close to half of all large companies have endured financial losses because of those errors.
It might be time – actually, I’m quite certain it’s time – for you to partner with an experienced FP&A team that can help you start the new year on the right foot, leading with insight and driving sustainable growth.
The role of FP&A in annual planning: Building models, driving decisions, translating strategy
So, what role does an external FP&A team play in annual planning? Think of them as your architects of financial clarity. These professionals not only build financial models to determine your company’s current state but can also help you decide which products or service lines are most likely to succeed in the coming year.
They also can help your management team make smarter decisions that protect the company’s assets, employees, and even its overall survival. So, while the rest of your C-suite is focused on the various financial systems, governance, or the monthly close, your FP&A team can act as that all-important translator among all the key stakeholders, as Grace Noto writes in CFO Dive:
“FP&A serves as a critical connection point to ensure business processes can be conducted speedily and effectively. Like the chief accounting officer and controller, FP&A leaders are an essential part of an effective finance team.”
The FP&A team oversees some important areas when it comes to the annual planning process:
- Collaborative budgeting – The team will partner with your department heads to align financial goals with operational realities, all while encouraging transparency and accountability across the teams.
- Rolling forecasts – Don’t fall into the trap of relying on a static budget. Instead, we can take that budget and create dynamic forecasting that adapts to real-time data throughout the entire year. That gives you an actual vs. budget comparison and also adjusts for those things you weren’t planning for (and therefore weren’t in the budget).
- Scenario planning – Not only can the team build models to account for market volatility, regulatory changes, and internal shifts, but it can also stress-test those assumptions.
- Performance analytics – Annual planning is not one of those “set it and forget it” things. FP&A tracks KPIs so you can monitor progress and make pivots when you need to.
Planning for 2026 starts with the right FP&A partner
As we approach the start of another new year, think about how successful you’ve been accessing the insights you need to make smart business decisions. If you’re worried about your data quality and availability, you should consider engaging an external FP&A partner. In addition to accessing some invaluable forecasting and modeling tools, you’ll be able to leverage additional expertise and advanced technologies while freeing up your internal teams to focus on other core business functions.
You should also look for a firm with niche industry expertise. Here at MarksNelson, we have decades of experience in real estate, construction, manufacturing, retail, professional services, and more. That means we speak your language and intimately know your unique challenges — and can customize our approach to what your business needs.
We see a lot of clients operating with an incorrect picture of their expenses and aren’t sure how to properly project those, and others who just aren’t realistic about the potential increases happening across their particular industry.
So, whether you’re a small business that needs some data-driven insights and advice to inform your business strategy, or you’re a family-owned business that just needs to monitor bank covenants for compliance — you need to invest in proper FP&A.
Annual planning isn’t just a finance exercise; it’s a strategic imperative. An FP&A partner can work with you through the planning season so you can build a future that’s both ambitious and achievable.
Look for additional insights on how our FP&A experts can help your business in our upcoming blog series!
